Privacy Policy

Effective Date: 1/21/2026

This Privacy Policy describes how the eCash Merch Store (“we”, “our”, “us”) collects, uses, discloses, and protects personal information when you visit or make a purchase from our website (the “Site”). The Site operates as a WooCommerce-powered WordPress eCommerce platform and uses PayButton as its exclusive payment method.

By using our Site, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

1.1 Personal Information

We may collect the following categories of personal data when you interact with the Site:

Identity Information: Name, username
Contact Information: Email address, phone number, billing address, shipping address
Order Information: Products purchased, order history, transaction references, timestamps
Account Information: Login credentials, account preferences
Communication Data: Messages, inquiries, and support requests

1.2 Technical and Usage Information

IP address
Browser type and version
Device type and operating system
Referring URLs
Pages visited and interaction behavior
Cookies and similar tracking technologies

2. Payment Information

The eCash Merch Store does not collect or store credit card, debit card, or traditional banking information.

All payments are processed exclusively through PayButton, a non-custodial cryptocurrency payment system. Transactions are executed directly on the blockchain network.

We may store:

Payment confirmation data
Transaction IDs / hashes
Order-payment association records

This data is used solely for:

Order verification
Fraud prevention
Accounting
Customer support

3. How We Use Your Information

We use collected information for the following purposes:

To process and fulfill orders
To manage user accounts
To provide customer support
To communicate order confirmations and updates
To improve website functionality and performance
To prevent fraud and abuse
To comply with legal and regulatory obligations

4. Legal Bases for Processing (GDPR Compliance)

For users in jurisdictions governed by the General Data Protection Regulation (GDPR), we process personal data under the following lawful bases:

Contractual necessity (to fulfill purchases and services)
Legal obligation (accounting, tax, compliance)
Legitimate interests (fraud prevention, site security, service improvement)
Consent (marketing communications, cookies where required)

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

Enable essential site functionality
Store user preferences
Analyze site traffic and performance
Improve user experience

You can control or disable cookies through your browser settings. Disabling cookies may affect site functionality.

6. Data Sharing and Disclosure

We do not sell, rent, or trade personal data.

We may share personal data with the following categories of recipients, strictly for the purposes described in this Privacy Policy:

6.1 Print-on-Demand and Order Fulfillment (Printful)

Our products are produced and fulfilled by Printful, Inc., a third-party print-on-demand service provider acting as a data processor on our behalf.

To fulfill your order, we share the following personal data with Printful:

Name
Shipping address
Email address
Ordered product details

This data is used solely for:

Manufacturing ordered products
Shipping and delivery
Handling returns or order-related support

Printful processes personal data in accordance with its own privacy policy and applicable data protection laws, including the GDPR. Printful has implemented appropriate technical and organizational safeguards and relies on lawful data transfer mechanisms, such as Standard Contractual Clauses (SCCs), where required.

6.2 Other Service Providers

We may also share data with:

Hosting and infrastructure providers
Analytics and performance monitoring services
Technical and operational service providers

All third-party service providers are contractually obligated to protect personal data and process it only in accordance with our instructions.

6.3 Legal and Business Disclosures

We may disclose personal data:

If required by law, regulation, or legal process
To protect our rights, users, or the public
In connection with a merger, acquisition, or asset sale

7. Data Retention

We retain personal data only for as long as necessary to:

Fulfill the purposes outlined in this policy
Comply with legal and accounting obligations
Resolve disputes
Enforce agreements

When data is no longer required, it is securely deleted or anonymized.

8. Data Security

We implement appropriate technical and organizational security measures, including:

SSL encryption
Access control systems
Secure hosting infrastructure
Firewall and malware protection
Regular system updates

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

9. Your Rights

Depending on your jurisdiction, you may have the following rights:

Right to access your data
Right to rectification
Right to erasure (“right to be forgotten”)
Right to restrict processing
Right to data portability
Right to object to processing
Right to withdraw consent

To exercise your rights, contact us using the details below.

10. International Data Transfers

Your information may be transferred to and processed in countries outside your jurisdiction. Where applicable, we ensure appropriate safeguards are in place to protect your data.

11. Children’s Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children.

12. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices or content.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.

14. Contact Information

For privacy-related inquiries, requests, or complaints, contact us at:

Abstract Business Corporation Limited
Hong Kong
[email protected]
https://store.e.cash